Arteco oversaw the new Al Jaber Optical group store format, with its first new opening in Dubai.

Wood paneling for walls and floors, combined with monochrome resins and gress in matt finish, act as a background for exhibitors designed specifically for this big player in the Middle East.

Advertising campaigns printed on backlit acrylic tensoteles are customized in each exhibitor, bright acrylic backdrops enhance the collections displayed on crystal tops and licking shelves.

Drawers with brushed aluminum fronts contain the most precious frames.

Luminous gondolas in the center of the area display the exclusive novelties.