In Via Torino in Milan, in the iconic building designed by BBPR architects, a few steps from Piazza del Duomo, Arteco followed the complete renovation of the Ottica FBL store, taking care of the design and production of the furnishings. Against walls parallel to the windows, they serve to optimize the display surface of the store as well as creating dynamic animations on the street side such as interactive projections and touchscreens. The display of the product, intended as total customer service, has been designed to maximize the amount of available collections. A dedicated Ray-Ban area has been positioned in front of one of the main windows, to recall, a structure in red lacquered iron rod, reproducing one of the most famous models of the brand, is suspended from the ceiling. A touch screen recessed in the reception desk; graphic contents, animations serve the dynamic sale of the product and digital price lists can be consulted directly by the customer.
Daniele Rocchi @ Arteco
and Arteco technical office
Matt lacquered MDF
Metal profile section 20x20mm
Lacquered Methacrylate with neutral effect
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